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This web site insequ.com has the following in the homepage, "At Equity Insurance Solutions we take pride in our business and strive to be relationship specialists providing you with the total insurance solution for all your needs." We noticed that the webpage also stated " Let us help you get the best coverage for your Auto." It also said " Get an Auto Insurance Quote! We take the mystery out of insurance, so you can look forward to a brighter, more secure future. We hope you find the information you need here but if not please give us a call at 678-324-5823. Get a Quote from us on Auto Insurance." The header had insurance as the highest ranking optimized keyword. It is followed by car insurance, home insurance, and boat insurance which isn't as ranked as highly as insurance. The next words insequ.com used was insurance agent. insurance quotes was included but might not be understood by search parsers.